Healthcare research has become one of the core sectors of AGU’s work. Especially the recruitment of hard to reach physicians, healthcare professionals, nurses, pharmacy staff, or patients for various in-depths interviews, product tests, bulletin boards, or online communities.
The AGU team benefits from long-time cooperation with other agencies coordinating and conducting healthcare research worldwide and has a network of excellent recruiters, moderators and analysts around the globe.
Recent studies our team members conducted in the Healthcare sector include:
- Ethnographies on OTC products
- Expert interviews with journalists, politicians and decision makers about government regulations in healthcare
- F2F IDIs with nurses and hospital managers about hospital beds
- Heat wrap in-home product tests and after-use interviews
- HIV prevention with social workers and development aid workers
- In-home baby hygiene
- Mystery shopping in pharmacies
- Online communities with cancer patients and caregivers
- Phone IDIs with physicians on surgery devices and orthodontists with teeth correction methods